Anthony Corletti
Published on

Unique and Valuable


I think that the goodness of the products and services you build as an entrepreneur can be measured by two factors; how unique and valuable something is.

Let's think about this with a simple two by two matrix.

On the bottom axis, value, on the left axis, unique.


If you build something that is not valuable or unique, you will end up in the bottom left corner. You don't want to be in the bottom left corner. It is likely that you are wasting your time.

In the top left corner, you have built something unique, but not valuable. In this corner, you will find solutions without problems and islands of misfit products and companies. Sometimes it's bad timing, sometimes human error, and sometimes they are just projects and not entrepreneurial endeavors.

In the bottom right corner, this corner is where you will always have to compete on price. Here, there are already many rivals and competitors who already do what you do. Here you must fight a battle between value and price; a battle you should never fight. Never compete on price because if you do, you are guaranteed to, at best, end up in the bottom right corner.

In the top right corner, that corner is where your business, products, and strategy are truly considered truly unique and truly valuable. This is where you want to be! If you're an engineer, build something unique and valuable. If you're a marketer, you have to tell the world your product is unique and valuable.

Nothing is like this, and nothing will change your life quite like this.